Branding / Illustration / Packaging
Client: Hop Union Brewery
Studio: ORCA
Hop Union Brewery (HUB), previously Great Western Brewery, is a family run, independent brewery based in Bristol. We created a vibrant, sustainable brand identity aimed at younger consumers, featuring the quirky and unqiue mascot, Illustrated by me. This rebranding supported Hop Union's shift to a direct-to-consumer model, increasing revenue and solidifying its market position.
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